To get a better idea of horror movie openings, I and my group watched a few and decided to note what we should add into our own openings.
First movie I researched the topic was Scream(1996):
Its the first of a very long series about a man(or woman) in a black robe and scary white ghost mask. The story seems very wholesome and then the mood completely switches from a nice girl getting a call from a random possible lover cooking food, to the caller being a very creepy and dangerous man who has already killed her boyfriend. We learn all of this in a very intense and fast way that keeps you at the edge of your seat the whole time. During it there is a bunch of very smart mis-en-san like the popcorn boiling over and it being pretty late in the night. The tone of the caller also changed and gave us a completely different feeling on how the movie would go. The black/white colors in the movie also go very well with the movie.
The next movie I and my partners saw was Jaws(1975):
This one was another classic and similar to the last, it starts as what seems like a love story. A boy and a girl running around until the go in the ocean, everything seems good until the boy says he'll wait for her at the beach while she goes into the water because he was too drunk. From there she goes into the water while he sleeps on the sand and she looks fine until again the mood completely changes very fast, the shark grabs the woman by the feet and brings her down into the water where she dies. These 2 are very alike, from the time of day, night, a creepy song being played, and the tone switching from one moment to the next.
If you try to remember any of the openings of horror movies you've watched, you can tell that this is a pretty consistent theme like how in "IT", the movie on the clown, the tone switches when the boy looks into the sewer and a creepy clown pops up and drags him in(here is a link: https://m.youtube.com/watch?v=DJWJ6RP55nU ). It is also very dark and has a song playing, like the last 2.
This is a very common element in horror movies and we plan to use most if not all of them in our own production.
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